Modernizing the sales platform for Tandem Group

Goal

• To create a new website that will enhance customer interactions and modernize internal business processes.

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Partner

• Tandem Group
• Dealer Group

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Stack
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• DealerWWW
• DealerCRM
• Google Tag Manager
• Google Analytics
• Cookiebot

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Outcome
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• UI & UX Refresh
• Integration of showroom offers
• Centralization of content management
• Data aggregation
• Promotion of data-driven approach

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Tandem Group, a trusted car dealership with nearly three decades of experience, is stepping into the future with a digital transformation. This company, known for its quality service and strong market presence in southern Poland, is embracing change to keep up with the evolving automotive industry.

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Tandem Group has always been a leader, offering a wide range of vehicles through their expanding network of showrooms. But they're not just about selling cars, they're about creating positive customer experiences. Now, they're taking their success and dynamic growth online, with a new, refreshed brand image that reflects their modern, innovative approach.

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But this project was more than just a website facelift. The goal was to enhance customer interactions and streamline business processes, making the company more efficient. To do this, we teamed up with Dealer Group, a leading provider of tech solutions for the automotive industry.

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Needs

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Tandem Group recognized the need to evolve in response to growing customer expectations, changing marketing trends in the automotive industry, and the ever-adaptive competition. This led them to not only redefine their brand image but also seek ways to better showcase their product range and make information about vehicles and services easily accessible. As a result, they embarked on a comprehensive digital transformation journey.

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Challenges

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One of the main challenges we encountered was integrating Tandem Group's wide-ranging offerings into a single platform. The goal was to make it quick and easy for customers to access crucial information about various brands or models across different categories.

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The immediate solution was to implement a modular website architecture. This approach allowed for easy management of vast content, effective digital marketing in the automotive industry, and importantly, regular and efficient updates. It also facilitated swift adaptation of functions to meet changing market needs.

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Scope

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During this project, we embarked on an all-encompassing digital transformation in the automotive sector, which included:

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UX/UI Design

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We created a modern, intuitive user interface that caters to the needs of the automotive market and simplifies customer navigation.

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Supervision of programming works & quality control

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We ensured that all technical aspects of the site were implemented to the highest standard, in line with the latest web standards. This task was entrusted to Dealer Group's highly skilled and experienced programming team.

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Configuration of web analytics

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We implemented analytical tools for continuous monitoring and analysis of site traffic and user behavior. This allowed us to enhance the efficiency of all marketing and sales activities.

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Implementation of CMP Cookiebot

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We integrated the Cookiebot tool, which enables users to control the data collected and ensures the site's compliance with data protection regulations, in response to GDPR requirements.

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Configuration of Google Consent Mode v2

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We utilized Google Consent Mode v2 for a more efficient collection of analytical data, without compromising user privacy.

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Result

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The new Tandem Group website has greatly enhanced the company's digital presence. With its modern design and improved features, it's now attracting a larger audience. The platform has not only boosted operational efficiency through process automation, but it's also providing valuable insights into customer needs through organized web analytics.

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The implemented solutions have improved the user experience and bolstered customer trust. This is due not only to the simpler and more intuitive website interface, but also to improved communication and increased transparency, especially in the management of personal data.

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Wrap-Up

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The project executed by DataDise for Tandem Group marks a significant milestone in the company's digital transformation journey. It showcases how strategic use of internet technologies can yield substantial business benefits and enhance competitiveness in the automotive market. Our post-sales support ensures that both we and Tandem Group stay updated and ready to adapt to the ever-changing market dynamics.

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