Comprehensive review of Google Analytics, Google Tag Manager and marketing scripts implementation. This service involves a thorough examination of the deployment of Google Analytics, Google Tag Manager and various marketing scripts across your web and mobile platforms. It includes a detailed check of event tracking accuracy and the timing of key event and conversion measurements. Our approach evaluates the effectiveness and quality of GTM scripts, scrutinizes the overall account hygiene and reviews naming standards and both implementation and analytical documentation. Based on our findings, we provide strategic recommendations to enhance your web analytics practices, ensuring more accurate data collection and insightful analysis.

Tailored Consent Management Platform tool selection and configuration for various websites. Our service extends to selecting and configuring the most suitable CMP tools for Polish, international and hybrid websites. We specialize in fine-tuning Google Consent Mode settings and managing tag dependencies within Google Tag Manager. A key aspect of our offering is maintaining the accuracy and relevance of data transmission, ensuring compliance with current data protection regulations and standards.

In-depth Google Analytics and Google Tag Manager account configuration. We offer specialized services in setting up Google Analytics and Google Tag Manager accounts, catering to complex environments including multi-domain setups. Our expertise includes integration with advertising platforms, implementing Google Signals and archiving data within Google BigQuery. Additionally, we craft customized, regular and one-time reports to meet specific business requirements, providing valuable insights for strategic decision-making.

Comprehensive analytics planning and implementation for mobile apps. Our services encompass a detailed analysis of your mobile app’s analytics needs, followed by the selection of appropriate tools and strategies. We deliver complete implementation documentation, conduct rigorous testing and collaborate closely with software development teams. Our analytics configuration is tailored to your app’s specifics and we prepare both regular and one-time reports to support your strategic objectives.

Enhanced agency collaboration for optimal campaign measurement. We collaborate with marketing agencies to ensure precise measurement of campaign outcomes, focusing on conversion optimization and ROAS maximization. Our services include managing and creating conversion tags, transferring enriched data and verifying the accuracy of implementations. This comprehensive approach aims to enhance the effectiveness of your marketing strategies and ensure data-driven decision-making.

Proactive and continuous analytical tools management. Our maintenance service involves constant, subscription-based oversight of your analytical tools. We focus on regular updates and rigorous accuracy checks of your data metrics. Additionally, we proactively respond to market and legal changes, ensuring that your analytics practices remain compliant and effective amidst the evolving business landscape.

Designing customized analytics dashboards to meet your company's unique needs. They facilitate the monitoring of key indicators and effective data management. These interactive dashboards allow for quick analysis and real-time strategy adjustments, increasing their effectiveness.

Our service is focused on elevating the quality of user interaction with your digital platforms. We delve deep into user behavior analytics to understand how users interact with your website or application. This service includes a comprehensive analysis of user journey maps, interface design and usability testing. We identify pain points and areas for improvement, aiming to enhance overall user satisfaction and engagement. By optimizing navigation, streamlining content layout and improving accessibility, we ensure a more intuitive and enjoyable user experience, leading to increased customer retention and brand loyalty.

Our service is designed to boost the effectiveness of your website or application in converting visitors into customers. We employ a range of analytics tools to analyze user behavior, identify barriers to conversion and understand what drives your audience. This includes A/B testing, heat mapping and funnel analysis. We then implement targeted strategies such as optimizing landing pages, refining call-to-action buttons and personalizing user experiences. Our approach is tailored to your specific business goals and customer profiles, aiming to increase conversion rates, enhance ROI and drive business growth through data-driven insights and strategic changes.

Bespoke web analytics training and workshops. Our training programs are designed to align with the unique business environments and specific needs of our clients. We provide specialized workshops in web analytics, including in-depth training sessions on Google Analytics 4. These educational offerings are tailored to empower your team with the necessary skills and knowledge to effectively utilize analytics tools.

Tailored web analytics consultation for business needs. We offer expert consultations in web analytics, customizing our approach to suit your specific business objectives. This includes an in-depth analysis of customer journey and e-commerce strategies, providing you with actionable insights and recommendations to enhance your online presence and sales.