Google Business Profile for over 30 car dealerships - all in one dashboard

Introduction

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Gezet Group is one of the largest car dealership groups in Poland, operating 30+ showrooms representing various brands in multiple cities. As a rapidly growing company, Gezet Group faced the challenge of effectively managing its brand reputation online and optimizing marketing strategies using data from Google Business Profile (GBP).

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Challenge: effective reputation management across over 30 locations

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Customer reviews on Google Business Profile significantly influence purchase decisions. Gezet Group needed an efficient solution to:

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• Monitor the number of reviews and average ratings across all locations.

• Analyze review content to better understand customer needs and identify potential issues.

• Ensure that every review received a response, impacting brand perception and customer engagement.

• Aggregate data from multiple locations in one place, enabling more efficient marketing campaign management and performance analysis.

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Solution: marketing dashboard with Google Business Profile data integration

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We designed and implemented an advanced marketing dashboard for Gezet Group, integrating data from Google Business Profile across all 30+ showrooms. The dashboard aggregates key metrics:

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• Number of reviews – daily and monthly review growth for each showroom.

• Average review rating – analysis of average ratings by location and changes over time.

• Review content preview – full visibility into review content, enabling identification of recurring issues or positive customer experiences.

• Review response status – tracking whether each review received a response, enhancing engagement and building a positive brand image.

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Key benefits

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The marketing dashboard integrated with Google Business Profile brought several benefits to Gezet Group:

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1. Effective brand reputation management

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With a centralized control point, Gezet Group can:

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• Respond more quickly to negative reviews, minimizing their impact on brand image.

• Promote positive reviews in marketing campaigns, enhancing brand trust.

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2. Better understanding of customer needs

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By analyzing review content, our client gained valuable insights into customer experiences, allowing them to:

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• Identify frequently recurring issues and address them more efficiently.

• Strengthen positive aspects of customer service.

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3. Optimized marketing strategy

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With detailed data from Google Business Profile, Gezet Group can:

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• Compare performance across showrooms and implement best practices.

• Segment marketing campaigns based on customer reviews in different cities.

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4. Monitoring customer engagement

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Data on review response status allows Gezet Group to measure team engagement in customer interactions, directly influencing brand perception as being responsive and customer-focused.

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Results: improved brand image and increased customer satisfaction

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After implementing the dashboard, Gezet Group achieved the following results:

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• 25% faster response time to negative reviews, reducing the number of dissatisfied customers.

• Improved marketing campaign efficiency due to targeted actions based on detailed customer review data.

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Conclusion: innovative reputation management with a marketing dashboard

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The advanced marketing dashboard empowered Gezet Group to gain full control over online reputation management and optimize marketing strategies more effectively. Integrating data from Google Business Profile enabled Gezet Group to respond more swiftly to customer needs and improve service quality, leading to higher customer satisfaction and a stronger market position.

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Does your company also want to effectively manage brand reputation across multiple locations?

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Contact us to learn how we can help you optimize your marketing efforts and enhance your brand’s reputation!

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