Data integration in automotive – the key to success for modern dealers

Data integration in the automotive industry is an essential step towards understanding and meeting customer expectations.

Jakub Kużelewski
Mar 23, 2024
5 min

Understanding customers and personalizing offers through data integration

Automotive customers are increasingly demanding and data integration is the foundation of an effective strategy. Combining online data, such as analyses from Google Analytics 4 (GA4), with offline information from showroom visits and test drives, allows for the creation of a comprehensive customer profile. This enables dealers and importers to not only personalize offers but also precisely target their marketing efforts, increasing efficiency and customer satisfaction.

Utilizing data is a powerful opportunity, which can also lead to misunderstandings when data are incorrect, incomplete, or interpreted out of context.

Operations optimization through data from Dealer Management System (DMS)

DMS provides valuable information about inventory, sales and after-sales services. Its integration with other systems offers a holistic view of a dealer's activity, aiding in inventory management, demand forecasting and customer service improvement.

Deeper understanding of customer needs through CRM data

Data from Customer Relationship Management (CRM) systems are a treasure trove of knowledge about customers. Their integration with other data sets paves the way for personalized marketing strategies and building lasting relationships.

The role of Google BigQuery in data integration

BigQuery, a powerful data storage tool, is key in the integration process, enabling easy merging, transformation, and analysis of data from various sources. Thanks to its scalability and ability to handle vast volumes of data, BigQuery acts as a bridge connecting different data sets, allowing for practical conclusions to be drawn.

Coming soon is our article explaining what Google Big Query is and the role it plays.

Aggregation and visualization of data

A key stage in data utilization is their aggregation and visualization, which allows for a better understanding of complex patterns and trends. The DataDise tool offers specialized functions for collecting data from various sources and visually presenting it, enabling automotive dealers and importers to obtain a clear picture of the market and customer behaviors. Advanced analysis capabilities and intuitive dashboards help transform data from multiple sources into strategic knowledge, supporting decision-making and marketing efforts optimization.

How DataDise can help

DataDise specialists offer support in data integration, using tools like BigQuery, and optimizing business and marketing operations in the automotive industry. With experience and an individual approach, we help companies better understand their customers and improve sales results.

Summary

Data integration in the automotive industry is an essential step towards understanding and meeting customer expectations, as well as operational optimization. Dealers who effectively combine and analyze data gain a competitive edge, strengthening their market position. DataDise is here to support this process, offering its extensive experience and specialized knowledge.

Tags:

Digital Analytics

MarketingOps

Blog DATADISE

Don't let other dealers drive away from you.

5 min

What is the DMA - Digital Markets Act

The Digital Markets Act (DMA) is a European Union initiative aimed at regulating digital markets to ensure fair competition.

Read more

Right arrow next to read more button

Why implementing Consent Mode is an opportunity, NOT a threat

Consent Mode as an investment, not a cost – key to enhancing ad effectiveness and building a positive image. Leverage changes to your advantage.

Read more

Right arrow next to read more button

How advanced analytics support online sales in automotive industry

Advanced analytics in the automotive industry revolutionize online car sales, enhancing customer understanding and boosting conversions.

Read more

Right arrow next to read more button

We help companies optimize, grow and transform

Digital marketing

Growth-Driven
Digital Marketing

  • Digital environment assessment
  • Marketing strategy review
  • Expert consultancy
  • Skill enhancement training
  • Search engine optimization (SEO)
  • Growth marketing tricks & tips

Read more

Right arrow next to read more button
Data&Analytics

Insightful
Data & Analytics

  • Analytics environment setup
  • Advanced analytics integration
  • Custom analytics dashboards
  • Customer journey mapping
  • Consent Management Platforms
  • Salesforce Marketing Cloud
  • Optimized conversion strategies
  • User experience enhancement

Read more

Right arrow next to read more button
MarTech

Cutting-Edge
MarTech Solutions

  • Marketing technology optimization (MTO)
  • Marketing automation solutions
  • Strategic MarTech audit
  • Marketing technology strategies
  • Low-Code/No-Code solutions
  • Website development
  • Digital technologies
  • Technology management

Read more

Right arrow next to read more button

Powerful
Tech&Tools

We leverage advanced technology to amplify your marketing efforts. Gain real-time insights, optimize dealership performance, ensure optimal visibility across locations and stay ahead by understanding the competitive landscape.

Read more

Transform Your Business with Us!

Unlock new potentials and drive growth with our tailored solutions