Brand24 - Social media listening tool

Brand24 is one of the most popular social media listening tools. We receive comprehensive reports on all public mentions of our company on the Internet. Correct use of the offered opportunities allows you to improve your company's image online, increase customer trust and respond to any discussions regarding specific phrases or hashtags. AI features and innovative solutions that save time for digital marketers and PR managers.

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Main features

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• Social media monitoring: track mentions of your company on platforms such as Facebook, Twitter, Instagram, TikTok, Youtube, etc.

• Internet monitoring: tracking opinions about the company on various websites, blogs, discussion forums, industry websites, etc.

• Sentiment analysis: assessment of the tone of statements about the company (positive, negative, neutral).

• Reporting: generate comprehensive reports with data on mentions, sentiment, engagement and other relevant metrics.

• Real-time notifications: receive alerts about new mentions in real time.

• Competition analysis: monitoring competitors' activities in social media and the Internet.

• Impact analysis: assessment of the impact of marketing campaigns and PR activities on the company's image. Integrations with other tools: possibility of integration with other marketing and analytical tools.

• Real-time reporting: access to current data and reports in real time.

• Filters and segmentation: the ability to filter data and segment mentions according to various criteria.

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Examples of monitored platforms

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• Twitter

• Facebook

• Instagram

• Youtube

• Spotify

• Linkedin

• TikTok

• Reddit

• Telegram

• TripAdvisor

• AppStore

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as well as numerous forums, blogs, podcasts and much more.

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Brand24 - Pricing

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What the dealer should monitor on the Internet?

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• The name of your brand, i.e. the showroom or the entire dealership group, in order to respond appropriately to ongoing discussions - both positive and neutral ones, but above all, negative ones.

• Monitoring the name of a dealer group allows you to catch mentions that can be converted into a strong SEO link, so it is a great support in expanding your Google/Bing organic search strategy.

• Names of car models - especially important during a campaign or the launch of a new model.

• Discussions regarding aftersales/service in a given showroom.

• Automotive ambassadors and influencers, especially those with whom the dealer or importer cooperates directly, as well as those who comment on the cars offered by the dealer (e.g. by publishing tests on YouTube or blogs.

• Local internet forums where it is worth responding on an ongoing basis when customers have problems, e.g. with the availability of parts, manuals for older models, or simply discuss before purchasing a car of a given brand.

• Competitor's showrooms - both of the same brand throughout Poland and competitive showrooms of other brands in the same city.

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Discover the possibilities of Brand24 - create an account, then contact us and we will help you get the most out of the tool as possible.

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Other popular social media listening and monitoring tools

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SentiOne

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SentiOne is a tool for monitoring social media and the internet, enabling analysis of opinions, reactions, and online trends. It operates by collecting and analyzing data from various online sources, allowing companies to understand public opinion about themselves.

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• Real-time monitoring of social media and the internet.

• Sentiment analysis: recognizing the tone of expressions as positive, negative, or neutral.

• Trend identification: detecting popular topics and keywords.

• Reporting and data analysis: generating reports with analysis results for better marketing strategy.

• Integrations with various social media platforms and analytical tools.

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For whom: Useful for companies that want to track public opinion about themselves and react to current events.

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Greatest advantage: Real-time sentiment analysis, allowing for quick response to emerging crises or trends.

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Price: Prices start from $300 / month.

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Brandwatch

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Brandwatch is a platform for monitoring and analyzing social media, websites, and other online sources. It helps companies understand their online presence, customer reactions, and industry trends.

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• Tracking mentions of the brand and competitors on social media, news portals, and blogs.

• Sentiment analysis: assessing the tone of expressions and identifying positive, negative, and neutral opinions.

• Impact measurement: determining the reach and impact of online marketing activities.

• Creating reports and analyzing data to better understand trends and public opinion.

• Integrations with other analytical tools and CRM systems.

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For whom: Useful for brands and marketing agencies that want to track their online presence and the effects of marketing activities.

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Greatest advantage: Advanced data analysis tools for deeper understanding of public opinion.

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Price: Prices start from ~$800 / month.

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Mentionlytics

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Mentionlytics is an analytical tool for monitoring brand mentions on social media and other online sources. It allows tracking customer reactions, sentiment analysis, and trend identification.

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• Monitoring brand mentions on social media platforms, blogs, news portals, and other sources.

• Sentiment analysis: classifying opinions as positive, negative, or neutral.

• Influencer identification: finding individuals or pages with a large number of followers who mention the brand.

• Generating reports and analyzing data to better understand public opinion.

• Integrations with other analytical tools and CRM systems.

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For whom: Useful for small and medium-sized companies that want to track their online presence and customer reactions.

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Greatest advantage: Easy-to-use tool for monitoring public opinion with flexible reporting options.

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Price: Prices start from $49 / month.

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Hootsuite

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Hootsuite is a social media management tool that allows planning, publishing, and monitoring content across various platforms simultaneously. It is a popular tool among marketers and agencies for effectively managing their online presence.

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• Managing multiple social media accounts from one interface.

• Planning and scheduling content across different social media platforms in advance.

• Monitoring brand mentions and keywords in real-time.

• Campaign performance analysis: measuring engagement, reach, and other metrics.

• Queueing posts and team collaboration through assignment and approval features.

• Great for creating social media strategies for small business.

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For whom: Useful for companies and marketing agencies that want to effectively manage their presence on social media.

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Greatest advantage: Multifunctionality and the ability to manage all social media accounts from one place.

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Price: Prices start from $99 / month

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Meltwater

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Meltwater is a platform for monitoring social media, press, and other online sources, allowing analysis of brand mentions, competition, and industry trends.

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• Monitoring brand mentions and competition across social media, press, blogs, and other sources.

• Sentiment analysis: categorizing opinions as positive, negative, or neutral.

• Tracking trends and industry events using advanced analytical tools.

• Generating reports to better understand public opinion and marketing campaign effectiveness.

• Integrations with other analytics tools and CRM systems.

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For whom: Useful for companies and marketing agencies that want to track their online presence and marketing campaign effectiveness.

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Greatest advantage: Wide-ranging monitoring of social media and press in one tool.

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Price: Prices start from hundreds to several thousand dollars per month, depending on the company size and service scope.

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Sprout Social

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Sprout Social is a tool for managing social media that enables content planning, publishing, and monitoring of brand mentions. It is primarily designed for companies looking to efficiently manage their online presence.

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• Managing multiple social media accounts from one interface.

• Planning and scheduling content across various social media platforms.

• Monitoring brand mentions and competition on social media, blogs, and other online sources.

• Sentiment analysis: categorizing opinions as positive, negative, or neutral.

• Generating reports with social media campaign metrics such as engagement, reach, and impact.

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For whom: Useful for companies and marketing agencies seeking efficient management of their presence on social media.

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Greatest advantage: Advanced data analysis tools for better understanding of marketing campaign effectiveness.

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Price: Prices start from $249 / month.

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Mention

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Mention is a tool for monitoring brand mentions on social media, news portals, blogs, and other online sources. It allows tracking customer reactions, sentiment analysis, and influencer identification.

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• Monitoring brand mentions across various social media platforms and online sources.

• Sentiment analysis: categorizing opinions as positive, negative, or neutral.

• Influencer identification: finding individuals or pages with a significant following who mention the brand.

• Generating reports to better understand public opinion.

• Integrations with other analytics tools and marketing platforms.

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For whom: Useful for companies and marketing agencies that want to track their online presence and customer reactions.

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Greatest advantage: User-friendly tool for monitoring public opinion with flexible reporting options.

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Price: Prices start from tens to hundreds of dollars per month, depending on the service scope and client needs.

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