ONE DIGITAL ECOSYSTEM
Automotive
Digital experience
automotive
digital experience
Automotive Digital Experience creates a centrally governed website ecosystem for the importer and dealer network. Shared components can support vehicle inventory, offers, financing tools, local content and lead capture, while a common analytics layer improves visibility and the platform is designed around SEO and GEO best practices.
CENTRAL GOVERNANCE · SHARED COMPONENTS · CONNECTED ANALYTICS
// THE CHALLENGE
One brand. Many websites.
Too little connection.
Independently managed importer and dealer websites create an inconsistent brand and customer experience, slow campaign deployment and fragment lead and performance data.
// THE PLATFORM
A centrally governed digital ecosystem.
One platform. Shared capabilities. Local execution.
Vehicle Inventory
Shared components can support vehicle inventory across the ecosystem.
Offers
Shared components can support offers across importer and dealer websites.
Financing Tools
Shared components can support financing tools within the platform.
Local Content
Shared components can support local content for dealer websites.
Lead Capture
Shared components can support lead capture across the network.
Analytics Layer
A common analytics layer improves visibility across the ecosystem.
// BUILT FOR DISCOVERABILITY
Designed around SEO and GEO best practices.
The platform is designed around SEO and GEO best practices as part of the shared digital foundation.
// HOW IT CONNECTS
Central governance.
Shared components.
Connected visibility.
Central governance.
Shared components.
Connected visibility.
The CMS connects the importer and dealer website ecosystem through a shared foundation for content, customer-facing components and performance visibility.
Central Governance
A centrally governed website ecosystem for the importer and dealer network.
Shared Components
Vehicle inventory, offers, financing tools, local content and lead capture on a shared platform foundation.
Common Analytics
A common analytics layer improves visibility across importer and dealer websites.
// Start with the Business Question
Are you ready for next step?
In a 30-minute discovery call, we will clarify the desired business outcome.