I am a digital practitioner with extensive experience in the automotive industry. I combine expertise in marketing, MarTech, data analytics and technology, focusing on their real impact on sales and on importer and dealer business processes.

I gained my experience at Mitsubishi Motors, Jaguar Land Rover and Volvo, where I was responsible for digital marketing. At Datadise, I develop solutions that connect marketing, sales, aftersales and data management. I design tools that improve the efficiency of marketing and technology investments and support organizational growth.

As Co-founder, Partner and Chief Financial & Revenue Officer, I am responsible for revenue development and the commercial process-from building the pipeline and acquiring clients to proposals, negotiations and handover to the delivery team. I connect sales objectives with pricing, service profitability and the development of recurring revenue.

Outside work, I analyze capital markets and company annual reports and read books about the psychology of investing.