Business Area 03
Marketing
Marketing
Rising media costs and pressure on budgets require marketing teams to connect digital execution and investment with leads, sales and revenue. We create the visibility and infrastructure needed to improve performance across the importer and dealer ecosystem.
CMO · Marketing Director · Digital & Media Team · Dealer Marketing Team
01 // Marketing
Digital Maturity Assessment (DMA)
Challenge: without an objective, repeatable benchmark, it is difficult to know which parts of the digital ecosystem are strong, which are underperforming and what should be improved first.
Solution
Digital Maturity Assessment evaluates selected criteria across visibility, customer journey, measurement and marketing execution. It provides a comparable maturity score, identifies priority gaps and translates the diagnosis into a practical improvement roadmap.
BUSINESS IMPACT
- An objective view of digital maturity
- Clear priorities for improvement
- A repeatable basis for tracking progress
02 // Marketing
Automotive Digital Platform (ADP)
Challenge: independently managed importer and dealer websites create an inconsistent brand and customer experience, slow campaign deployment and fragment lead and performance data.
Solution
Automotive Digital Platform creates a centrally governed website ecosystem for the importer and dealer network. Shared components can support vehicle inventory, offers, financing tools, local content and lead capture, while a common analytics layer improves visibility and the platform is designed around SEO and GEO best practices.
BUSINESS IMPACT
- A consistent importer and dealer web experience
- Faster central rollout of content and campaigns
- Connected lead and performance visibility
03 // Marketing
Dealer Marketing Performance Tracker (DMPT)
Challenge: importers lack a comparable view of local dealer marketing execution, budget effectiveness, brand consistency and the connection between activity, leads and sales.
Solution
Dealer Marketing Performance Tracker combines agreed indicators such as local search visibility, campaign execution, website and lead performance, sales conversion and brand compliance into standardized dealer scorecards. It gives headquarters and dealers a shared view of performance and prioritized improvement actions.
BUSINESS IMPACT
- Comparable marketing performance across dealers
- Earlier visibility of execution gaps
- Clearer priorities for local improvement
04 // Marketing
Marketing & Sales Performance Intelligence (MSPI)
Challenge: marketing, CRM and sales data are reported separately, making it difficult to see which investments generate qualified demand, where prospects drop out and how activity contributes to revenue.
Solution
Marketing & Sales Performance Intelligence connects web analytics, media-platform, CRM and sales data in a standardized management view. It creates a traceable path from investment through leads and sales, using agreed attribution, Customer Acquisition Cost and ROI definitions.
BUSINESS IMPACT
- Shared visibility from marketing spend to sales
- More consistent CAC, ROI and attribution reporting
- Better-informed budget and funnel decisions
05 // Marketing
Incremental Sales Engine (ISE)
Challenge: high-intent visitors browse vehicles and offers but leave without becoming identifiable leads, reducing the return on traffic already acquired through marketing.
Solution
Incremental Sales Engine identifies high-intent behavior and activates relevant onsite engagement-such as conversational or offer modules-to turn more anonymous traffic into qualified leads. Where reliable attribution is available, the commercial model can be linked to attributable vehicle sales.
BUSINESS IMPACT
- More value from existing website traffic
- More qualified sales opportunities
- A performance-linked commercial option where attribution permits
// Start with the Business Question
Which challenge is limiting performance today?
In a 30-minute discovery call, we will clarify the desired business outcome, the affected process, the available data and systems, and the most practical first step.
A focused conversation about your current business priority.