Business Area 05
Aftersales
Aftersales
Retaining customers beyond warranty and increasing service value require earlier, more relevant action. We connect customer, vehicle and service data to help aftersales teams move from reactive communication to planned retention activity.
Aftersales Director · Service & Parts Team · CRM & Retention Team
01 // Aftersales
Aftersales & Retention Predictor (ARP)
Challenge: service teams often wait for customers to make contact, while vehicle age, mileage, service history and contract events are not used consistently to identify timely retention opportunities.
Solution
Aftersales & Retention Predictor analyzes available vehicle, customer and service-history signals to identify customers likely to have an upcoming service, maintenance or replacement need. It prioritizes opportunities and enables timely, consent-aware outreach through connected channels.
BUSINESS IMPACT
- Earlier identification of retention opportunities
- More relevant and timely service communication
- A more proactive aftersales operating model
02 // Aftersales
Integrated Loyalty Platform (ILP)
Challenge: network-wide loyalty programs and aftersales promotions are often managed through manual rules, fragmented verification and complex dealer settlements, limiting control and scalability.
Solution
Integrated Loyalty Platform centralizes promotion setup, customer eligibility, discount validation and dealer settlement. It also supports targeted retention communication, giving the importer a more consistent and measurable way to manage loyalty activity across the network.
BUSINESS IMPACT
- Central control of loyalty programs and promotions
- More consistent rules, validation and dealer settlement
- Better visibility of retention activity across the network
// Start with the Business Question
Which challenge is limiting performance today?
In a 30-minute discovery call, we will clarify the desired business outcome, the affected process, the available data and systems, and the most practical first step.
A focused conversation about your current business priority.